Charity

People have varied reasons for giving to charities. Sometimes it is because the charity supports something they believe in, or it has helped them or a family member in the past. Giving to a charity not only benefits the organisation, but it also provides a sense of wellbeing and empowerment to the donor because they know they are doing something positive by helping others. In fact, research has found that donating to a charity increases activity in the part of the brain that registers pleasure.